ODEL launches ‘Resort to Basics’
This season, ODEL embraces the statement ‘ Less is More’ with their ‘Resort to Basics’ collection.
The range of products highlights fashion staples and wardrobe essentials, made from breathable fabrics. The collection draws inspiration from the Japanese concept of ‘Shibusa’ which refers to an aesthetic that is simple, subtle and unobtrusively beautiful.
The campaign’s allusion to the Japanese culture is brought in through recurrent visual motifs such as bamboo, eastern red- crowned crane- a sign of good luck, blooming chinoiserie (Japanese cherry blossoms, symbolic of renewal and new beginnings) and the iconic Tori Gate that signifies transition.
‘Every season we draw inspiration from different countries, cultures and spaces for our campaigns here at ODEL.
This time around, our inspiration stems from Japan; its culture that embraces simplicity and minimalism, two attributes that we have strongly inculcated in our new collection, “Resort to Basics”, ‘commented Ms. Desiree Karunaratne, Group Director Marketing of Softlogic Group.
‘More often than not, people get caught up in the hype of a new trend. But at the end of the day, what you really need is a wardrobe full of essentials that you can actually pair with trendier pieces — basics that never fail you and that you turn to, time and time again. This is what “Resort to Basics” is all about she added.
ODEL’s overall collection comprises of basic yet functional silhouettes that you can wear not just across Spring but through Summer and Fall as well as Winter. The key colors used are Pastels, Chambray, Burned Brick Orange, Safari Green, Nude, White and of course quintessential Black.