Swadeshi Khomba Baby joins forces with UNICEF’s BetterParenting.lk
Tie- up between Swadeshi Khomba Baby and UNICEF’s BetterParenting.lk will ensure that parents in Sri Lanka have the information they need to give their children the best possible start in life.
80-year-old Sri Lankan herbal baby care brand Swadeshi Khomba Baby brand has today formally joined forces with the United Nations Children’s Fund (UNICEF) to ensure that parents across Sri Lanka will have access to the information they need to support their child’s development, and give them the best possible start in life, through the BetterParenting.lk platform.
BetterParenting. lk is an online platform developed by UNICEF that provides parents and care givers in Sri Lanka with expert information, facts and tips on Early Child Care and Development practices for children. This includes child care, children development, food and nutrition, and health. Parents have free access to a regularly updated resource bank of articles, videos and animation from global and local experts, available in English, Sinhala and Tamil.
A formal four-year sponsorship deal signed today in Colombo will see Swadeshi Khomba Baby brand support BetterParenting.lk, including appearing on the platform. Funding from this tie-up will support UNICEF’s early childhood development (ECD) work in Sri Lanka especially in increasing awareness and providing information to parents and caregivers.
Ms. Amari Wijewardene, Chairperson of The Swadeshi Industrial Works PLC commented, “We are honoured to work with UNICEF to support parents in Sri Lanka in giving their children the best start in life, and by installing the values and skills that will set them up for success.
At Swadeshi we believe that good values for our children are vital, and we have identified 12 ‘Hoda Purudu’ from our rich Sri Lankan culture that we believe are especially important for children, and the country. We look forward to helping parents now through BetterParenting.lk and helping to build a generation of good citizens for the future of Sri Lanka from the earliest age.”
M r. Tim Sutton, Representative, UNICEF Sri Lanka said: “Parents and caregivers are the most important people in a young child’s life. In those critical first years, parents can help to build the foundations for future success and happiness by ensuring that their child eats well, is loved and cared for, is safe and secure and has quality early learning opportunities. But to do this, parents need the right information. BetterParenting. lk provides this expert information.
UNICEF is honoured to welcome Swadeshi Khomba Baby brand on board for the next four years to support this goal. Their support will ensure that even more parents, from across Sri Lanka can access and use this information, to give their children the best start in life.”
As part of Swadeshi’s commitment to building a generation of good citizens for Sri Lanka, the company has designed an attractive childfriendly ‘ Swdeshi Khomba Baby ‘Hoda Purudu’ book, that encourages 12 values such as protecting the environment, love and care for animals, eating a healthy balanced diet,
and caring for the elderly. Swadeshi has a rich tradition of supporting communities living in Sri Lanka. Recently, Chairperson of Swadeshi Ms. Amari Wijewardene was selected as ‘ Role Model Business Women of Sri Lanka 2019’ which the Deputy Chairperson/ Managing Director Ms. Chulodhara Samarasinghe won a similar award as the ‘Outstanding Business Woman in the year 2016’.
Notes to Editor
About UNICEF Sri Lanka: UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF Sri Lanka, visit www.unicef.lk
About Swadeshi: Swadeshi since 1941 is the market leader for herbal care brands Khomba, Rani and Khomba Baby in Sri Lanka and is a trusted organisation for practicing strong Sri Lankan values. The company has a rich history of 80 years and is now venturing into the global markets. The company specialised in best quality skin care product using herbal ingredients that are mild and gentle on skin. At Swadeshi all products are made with 100% vegetarian, not tested on animals and animal cruelty free.
Jeremy Sprigge, Communication Specialist, UNICEF Sri Lanka, Tel: +94 77 723 6548, jsprigge@unicef.org Suzanne WoosterPrematilaka, Communication Officer, UNICEF Sri Lanka Tel: +94 77 316 5378, swooster@unicef.org For further information about Swadeshi please contact: Chaminda Jayasinghe, Deputy General Manager - Marketing, The Swadeshi Industrial Works PLC, Kandana. Tel: +94 77 3895389, dgmmarketing@swadeshiindustries.lk