Sri Lankan brands, Kumarika and Baby Cheramy now in Nepal
Hemas Consumer Brands launched Sri Lanka’s most beloved baby care and hair care brands Baby Cheramy and Kumarika to the Nepalese market recently.
The event was held at the Everest Hotel, Nepal and was graced by the former Prime Minister of Nepal Jhala Nath Khanal, Roy Joseph- Managing Director, Hemas Manufacturing Pvt Ltd Sri Lanka and Tara Bahadur Kunwar - Chairman of Hajurlai Namaste Trade Link (Pvt.) Ltd, the exclusive distributor for Hemas Brands in Nepal, alongside other dignitaries.
Speaking on the entry into Nepal, Mr. Joseph, Managing Director, Hemas Manufacturing (Pvt.) Ltd said: “We are excited and happy to expand our footprint into Nepal more so with the right partner to take our brands to consumers in Nepal. This expansion will provide an opportunity for consumers to experience the goodness of our products which have been loved by consumers in Sri Lanka, Bangladesh, India, Maldives and many other countries. The expansion is in line with our strategy to take our most trusted local brands to the region and expand on opportunities to obtain shares within larger markets. Apart from reaching new markets via our top brands, Hemas Manufacturing also expanded our Kumarika Hair Oil manufacturing operations to West Bengal, India earlier this year.”
The company said in a media release that the Kumarika range of products has been renowned for hair care in Sri Lanka and is produced with a cocktail of freshly sourced, quality certified local herbs together with other natural ingredients. Baby Cheramy, launched in the year 1962 is undoubtedly the brand most trusted by mothers to care for their baby’s skin and has been the most sought-after product in the local market. The Baby Cheramy skincare range consists of Baby Cheramy Soap, Cream, Cologne, Talc and Oil.