SLIM appoints New President and ExCo for the 50th Year of the Institute

Continued from Page 8 he stated, “With the new Council of Management and the Executive Committee, SLIM will continue its efforts in enhancing the marketing fraternity in the country by providing quality education to the future marketers of Sri Lanka and writing a golden chapter in the history of the institute during the new year themed ‘Celebrate the Past, Create the Future’. The Establishment of SLIM Business School operations and paving the way for a Research Institute will be key initiatives for SLIM. We aim to reach greater heights in terms of broadening the horizons of the local marketing fraternity and contributing to the economic growth of the country through the Restart Sri Lanka national initiative. I firmly believe that the diverse and dynamic Council of Management and the Executive Committee together with a fully dedicated staff will further raise the bar of SLIM in the 50th year.”

He further noted that the national campaign ‘Restart Sri Lanka’ initiated by SLIM under the direction of the Prime Minister’s Office, was geared to re-engineer and reinvent the businesses and SMEs to revive the country from the COVID-19 experience. “Our objectives are aligned with 5 pillars, which are Corporate and Public sector development, driving youth sector towards entrepreneurship through School Entrepreneurship Societies and Project RUN, creating a knowledge economy, SME and entrepreneurship development and building a marketing-oriented culture through the ‘Made in Sri Lanka’ concept and nation brand building. The new activities, strategic initiatives and events are planned for the year, particularly to support and restart the nation,” he added.