The Doughnuttery

Run as an online business focusing solely on doughnuts, sisters Amaani Ismail (25) and Aliza Ismail (22), do this part time in addition to their regular jobs. Amaani is a part-time coding and robotics instructor and Aliza is the founder of Evana Official, an online statement jewelry store.

The Doughnuttery opened in October 2017, the result of Aliza’s drive to start her own business and Amaani’s love for doughnuts.

“When we initially started, there were only a handful of places which sold doughnuts and they never really satisfied our cravings for good quality doughnuts that not only look amazing but have a perfect texture and a great topping to dough ratio,” Amaani told the Sunday Times Magazine.

“It took us a couple of months of trial-anderror to create our own unique recipe for what we considered to be the perfect doughnut. We believe that it was the grace and goodness of God that has brought us this far,” she added.

The Doughnuttery is their platform to display their artistic and creative abilities. Amaani and Aliza create toppings of bright, eye-catching colours like their recent Halloween edition doughnuts and ‘letter doughnuts’, which spell out different phrases and messages for their customers.

“Our love for colour and creating unusual artwork on doughnuts is what we believe makes our doughnuts special. The feedback we have received so far, has truly assured us that we have come up with a product that is not only satisfactory but looks pretty amazing too,” Amaani said.

Customers can reach Amaani and Aliza via Facebook messenger (The Doughnuttery), Instagram direct messages (the_doughnuttery) and WhatsApp.