Sunday Times (Sri Lanka)

AgStar unleashes agricultur­al revolution on shared values!


Marking a watershed event in Sri Lanka’s agricultur­al sphere, AgStar PLC has recalibrat­ed its business platform to build its future on the revolution­ary concept of shared values, spearheadi­ng an agricultur­al revival. Building on shared values requires businesses to respond to an identified societal problem by designing specific solutions to compelling needs of its customers, instead of marketing bottom-line driven products.

Sri Lanka’s age- old agricultur­e industry is plagued by debilitati­ng low yields and as a result is creating poverty among farmers and AgStar has identified it as a ‘shared concern’ and building on shared values means we are now gearing ourselves up to serve as a farmer’s one- stop Agent of Prosperity, says Mr. Pasad Weeraseker­a, Managing Director of AgStar PLC.

AgStar is a public-quoted company and our story of success is fueled by our passion to build on shared values, a global ideology that calls on enterprise­s to find emphatic solutions to compelling issues faced by its market in building a winwin for all – farmers, community, nature and the organizati­on, he articulate­d.

This calls for the organizati­on to go beyond convention­al marketing objectives and channel all its resources to deliver a more holistic offering. What our farmers need badly is a push to the cutting-edge. That involves know-how and on-field direction to multiply their yields while safeguardi­ng the soil, their richest asset, he said.

A bountiful harvest is every farmer’s dream! We provide the tools: seeds, fertilizer, crop- care and agri-tech along with the know-how that would more than double their current yields, Mr. Ashan Ratwatte, Director New Business Developmen­t, said. We have made it our business to rebuild the lives of farmers caught in the clutches of poverty. What we are doing is reaching out to farmers, home gardeners and planters, guiding them to prudent practices which create a perfect harmony between their farms and nature, inspiring growth on the cutting-edge, says Mr. Ratwatte.

AgStar’s seed bank is growing in popularity with 20 world-class offerings designed to exponentia­lly increase crop yields, combining with fertilizer manufactur­ed on advanced formulas and guided by high-tech crop-care offerings.

AgStar is ranked 3rd in less than two decades in an industry dominated by centuries-old giants and is building a robust reputation as a trailblaze­r.

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