Sunday Times (Sri Lanka)
AgStar unleashes agricultural revolution on shared values!
Marking a watershed event in Sri Lanka’s agricultural sphere, AgStar PLC has recalibrated its business platform to build its future on the revolutionary concept of shared values, spearheading an agricultural revival. Building on shared values requires businesses to respond to an identified societal problem by designing specific solutions to compelling needs of its customers, instead of marketing bottom-line driven products.
Sri Lanka’s age- old agriculture industry is plagued by debilitating low yields and as a result is creating poverty among farmers and AgStar has identified it as a ‘shared concern’ and building on shared values means we are now gearing ourselves up to serve as a farmer’s one- stop Agent of Prosperity, says Mr. Pasad Weerasekera, Managing Director of AgStar PLC.
AgStar is a public-quoted company and our story of success is fueled by our passion to build on shared values, a global ideology that calls on enterprises to find emphatic solutions to compelling issues faced by its market in building a winwin for all – farmers, community, nature and the organization, he articulated.
This calls for the organization to go beyond conventional marketing objectives and channel all its resources to deliver a more holistic offering. What our farmers need badly is a push to the cutting-edge. That involves know-how and on-field direction to multiply their yields while safeguarding the soil, their richest asset, he said.
A bountiful harvest is every farmer’s dream! We provide the tools: seeds, fertilizer, crop- care and agri-tech along with the know-how that would more than double their current yields, Mr. Ashan Ratwatte, Director New Business Development, said. We have made it our business to rebuild the lives of farmers caught in the clutches of poverty. What we are doing is reaching out to farmers, home gardeners and planters, guiding them to prudent practices which create a perfect harmony between their farms and nature, inspiring growth on the cutting-edge, says Mr. Ratwatte.
AgStar’s seed bank is growing in popularity with 20 world-class offerings designed to exponentially increase crop yields, combining with fertilizer manufactured on advanced formulas and guided by high-tech crop-care offerings.
AgStar is ranked 3rd in less than two decades in an industry dominated by centuries-old giants and is building a robust reputation as a trailblazer.