AkzoNobel harnesses AI technology to introduce Dulux Preview Service
AkzoNobel’s Dulux has harnessed the transformative power of machine learning technology and AI to introduce for the first time in Sri Lanka, a new concept that allows customers to accurately visualise their dream space ahead of their next paint job.
A first in the industry, the Dulux Preview Service is accessible from a desktop or mobile platform, and enables clients to experiment with different colours, combinations, and themes on the go; enabling informed decisions about what works best for their interiors, the company announced in a media release this week.
“Gone are the days of lugging around multiple decks of colour cards in an attempt to envision what a new space will look like, or being disappointed on having discovered a better colour scheme right after the walls were painted. The Dulux Preview Service provides a detailed virtual picture of projected living spaces -allowing users to try out over 2000 Dulux colours and multiple instant colour scheming options-, also equipping customers with the confidence to commit to a colour scheme knowing it will transform their space as they envisioned,” it said.
In just three steps, the revolutionary new feature reduces turnaround time to under 48 hours on working days; making it a no-fuss, no-frill, seamless and hassle-free platform. First, users upload an image of the room or house they want to recolour. Next, a reference image is uploaded, and a colour shade or theme is chosen. Then Dulux colour experts curate the generated results catering to the specific need, and finally, a preview is received for customers to either store or use as recommendations.
With just a ‘Snap, Preview, and Paint’, the Dulux Preview Service provides clients with the following: Real-time visualisation. Customers upload a photo onto the platform, and the feature will digitally project how the space will look with the new colours. This allows customers to plan their paint job while taking into account the other furniture or wall fixtures in the room. Options for multiple colour combinations. The preview service serves up a variety of colour combinations based on the reference image uploaded. Customers can also select from various Dulux colour themes based on the ambience they are looking for, with recommendations even on what other colours would complement the room or energy they are aspiring for.
Personalized recommendations. The tool also takes into account global trends and advice from colour experts to equip users with the best, personalised design recommendations. Instant accessibility. As an easy-to-use, online tool, the service completely eliminates wait times for assistance from service agents; getting customers to that recreated space much quicker.