Singer Group shows strong growth in 2020/21

The Singer Group, part of the Hayleys Group, has announced a post-tax-profit of Rs.2.61 billion for FY 2020/ 21 from Rs. 427.27 million achieved in the previous year. The group also reported a profit- before- tax of Rs. 3.82 billion, a sixfold increase, compared to 2020/21, the company said in a media release.

Singer Gro u p ’ s revenue increased by 23 percent to Rs.67.41 billion, reflecting a strong growth across key product categories across all channels. Top line growth coupled with continuous focus on driving operational excellence, digitalisation and efficient working capital management resulted in the group’s operating profit increasing by 31 percent to Rs.5.38 billion during the year.

The group’s financial position also strengthened during the year, driven by a consistent growth in asset base and a considerable decline in borrowings, it said.

As Sri Lanka’s leading consumer durables retailer, the group has been quick to respond to an unprecedented demand for digital adoption by expanding its range of digital devices including laptops, tablets and smart phones which were amply made available to the consumers by leveraging on the island- wide branch network. The group’s Consumer Durables, Home Appliances and Agro product portfolio also witnessed a steady growth specially during the second half of the financial year with the gradual opening up of the country. The group’s e-commerce platform also performed exceedingly well during the year, in line with the exponential growth in online platforms.

During the year under review the company was successful in augmenting its product offering and successfully uplifted the aftersales service standards whilst being able to improve the speed to market.

Commenting on the group’s performance, Mahesh Wijewardene, Group Chief Executive Officer, said, “Despite the disruptions and unprecedented uncertainty presented by the COVID-19 pandemic, the tenacity and enterprising spirit of Team Singer propelled the organisation to achieve excellent financial results.

“As we move forward, we are excited about actioning the strategic initiatives which were crafted with lot of deliberation and looking forward for the rolling out of group’s rebranding exercise which is expected to evolve us into a future- fit brand with a solid foundation in trust, partnership and stability,” the company said.