Sri Lanka welcomes Digital Nomads

Sri Lanka was recently recognised as one of the top destinations for Digital Nomads, emerging second in Club Med’s index of the best places and countries around the world to become a Digital Nomad. Club Med collected and assessed data in line with the growing demand for the nomadic lifestyles which enables travellers to escape to picturesque locations where they can work remotely from, Sri Lanka Tourism said in a media release.

This recognition comes just as Sri Lanka Tourism is charting a new path and offers yet another avenue to market the island in a bid to boost tourism. Digital Nomads are a growing segment within the tourism industry, of people who choose to embrace a location and enjoy a technology-driven lifestyle which enables them to travel and work remotely, anywhere in the world. “Sri Lanka was ranked so highly because of its comparatively low living costs, average temperatures of 30°C along with ample activities and landmarks for visitors to enjoy, and a beautiful working backdrop of lush green mountains, coral reefs and powdery sand, which combines to offer a great remote working experience,” noted Club Med, allocating Sri Lanka a score of 238 out of 320.

This emerging segment of Digital Nomads, travel independently, using information researched online through organic sources. The free and independent nature of their travels combined with their long travel stay patterns in one destination makes this segment a lucrative market to pursue.

“Sri Lanka is poised to be the perfect post pandemic destination with its wide-open spaces and nature-based attractions. After experiencing prolonged lockdowns and travel restrictions, people are embracing the ‘work from anywhere’ concept with the requirements being a picturesque setting, cultural experiences, adventure and good Wifi connection,” said Ms. Kimarli Fernando, Chairperson, Sri Lanka Tourism.

The free and independent nature of their travels combined with their long travel stay patterns in one destination makes this segment a lucrative market to pursue.