SLIM launches South Asian Journal of Marketing (SAJM): Volume 2

The SLIM Research Bureau (SRB), the research arm of SLIM, recently launched the first issue of the second volume of the South Asian Journal of Marketing (SAJM) together with the Sabaragamuwa University of Sri Lanka and Emerald Publishing, UK.

The recently launched SRB is committed to supporting students, marketers, SMEs and entrepreneurs to be at the forefront of decision-making and planning, as a trusted and reliable source. Furthermore, this initiative focuses on the enhancement of innovation, education and learning to strengthen the marketing community, academia and industry on the journey towards a knowledge-based economy.

The South Asian Journal of Marketing is the first-ever Emerald Journal established in Sri Lanka in a s s o c i ation with Emerald Publishing, UK. As the Founding Editor/ Co- Editors- in- Chief, Professor Jayantha N. Dewasiri stated, “This issue is dedicated to the late Professor Uditha Liyanage, an invaluable contributor to the development and elevation of the marketing fraternity in South Asia, who tackled diverse subjects that are faced across the global marketing industry”.

Professor Uditha Liyanage was an Honorary Fellow Member of the Sri Lanka Institute of Marketing (SLIM), a past member of the Board of Study at SLIM, a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM).

He also served as the Director and Professor at the Postgraduate Institute of Management ( PIM),

University of Sri Jayewardenepura. This issue is dedicated in his memory with extreme regard and aims at honouring his dedication to the marketing arena.

Commenting on the launch of the first issue of Volume Two, SLIM P r e s i d e n t M s. Thilanka Abeywardena stated, “To navigate challenges of the post- pandemic economy, it is crucial to acknowledge the importance of nurturing knowledge- based industries, businesses and a society at large. SLIM Research Bureau was launched as part of the ‘ Future- Ready Sri Lanka’ national initiative spearheaded by SLIM, with the aim of encouraging marketers, entrepreneurs, students and business leaders to support their commercial and non- commercial/ academic research needs.

This publication is another important step towards achieving this objective. We would like to extend our deepest gratitude to the SLIM Governing Council,