Kumarika steps forward to support cancer patients through Sonduru Diriyawanthi campaign
Kumarika, a leading hair care brand in Sri Lanka has stepped forward with a purpose driven campaign to address the increasing need for natural hair wigs for women who are diagnosed with cancer. The launch of “Sonduru Diriyawanthi” – a national campaign to help support cancer patients, marked the onset of yet another timely initiative by the Kumarika brand who wish to propagate the ideology that every woman is beautiful regardless of appearance. Kumarika launched this initiative together with their partner organisations: Indira Cancer Trust, Lions Clubs of Aluthgama Bentota and Galkissa and with the coordination support of the Sri Lanka College of Oncologists.
The virtual launch was graced by the presence of Dr Sanjeewa Munasinghe – Secretary, Ministry of Health, Dr Asela GunawardaneDirector General Ministry of Health, Dr Sachini Malaviarachchi, Secretary - Sri Lanka College of Oncologists, Dr Lanka Jayasuriya Dissanayake – Chairperson of Indira Cancer Trust, Past District Governor Lion Chandani
Withana and Kasturi Chellaraja Wilson, Executive Director/Group CEO of Hemas Holdings.
Whilst celebrating the beauty of women in all forms, the campaign is looking to donate on request, a care pack for patients who undergo chemotherapy treatment. The care pack will be distributed to patients at the start of their chemotherapy.The care pack includes a natural hair wig with an adjustable strap and shoulder length hair, a set of Kumarika products.
Commenting on the “Sonduru Diriyawanthi” campaign, Executive Director/Group CEO of Hemas Holdings - Kasturi Chellaraja Wilson said, “Fighting cancer takes courage and determination. These beautiful and bold women deserve to feel good about themselves as they take on this challenging journey. At Hemas enriching the lives of our communities is in the heart of everything we do, and therefore we feel privileged to be able to reach out to these women and help them tackle a small part of their battle.”