Siddhalepa Spray wins International Innovation Award 2021
The Hettigoda Group’s flagship brand, Siddhalepa - the multipurpose Ayurveda balm, has received a global accolade for its latest innovation - Siddhalepa Spray at the International Innovation Awards 2021, in Malaysia.
Spearheading the Innovation Revolution, the International Innovation Awards which aims to create an innovation ecosystem for enterprises is held annually, to recognise outstanding innovations across the globe.
Siddhalepa was one of the recipients among hundreds of applicants representing various industries and countries such as Brazil, Finland, Germany, Hong Kong, Italy, Japan, Singapore, Taiwan, United Kingdom, the United States of America.
Popularly known in Sri Lanka as the “Vedamahattya ( doctor) in every home”, Siddhalepa ayurveda balm has cut across all divides to remain top choice in Ayurveda balms for its consistent effective relief from colds, sneezing flu, headaches, swelling due to toothaches, rheumatic discomforts and muscular aches and pains.
The power of herbal ingredients in Siddhalepa also eases nasal congestion, respiratory difficulties, and common colds by assisting the maintenance of body temperature. Steadily building its brand equity over eight decades, Siddhalepa has been tagged as the Magic Balm and also ranked among the Most Loved 100 brands from 2009 to 2021.
As the product navigates through its life cycle, confronting changes in consumer lifestyle and needs, the company introduced Siddhalepa oil and Siddhalepa inhaler in its growth stage. Today Siddhalepa is growing its market share predominantly on the innovation of Siddhalepa Spray.
“Siddhalepa Spray was a major development in its brand journey. The innovation representing quick and convenient pain relief was the next level in keeping the brand validated across all consumer ages and socioeconomic groups even after eight decades,” Managing Director, Hettigoda Group, Mr. Asoka Hettigoda said.