Wavemaker Sri Lanka’s digital campaign for Munchee ranks amongst global giants at WARC Media Awards 2021
"Disappearing Influencers" a campaign conceptualised and executed by GroupM’s Wavemaker Sri Lanka for its client Munchee CBL clinched a Global Bronze along with the biggest global brands!
Illustrating its definitive mark as an effective content strategy c reator in the industry, Wavemaker Sri Lanka, GroupM’s media, content and technology agency recently clinched a global award at the WARC Awards for Media 2021.
Wavemake r ’ s campaign ‘ Disappearing Influencers’ designed for Munchee ( Ceylon Biscuit Limited) won the global bronze award in the ‘ Effective Use of Tech’ category.
The campaign crafted a unique way to send a message - Tohighlight the importance of creativity - a digital world WITHOUT creativity was showcased. Top Sri Lankan digital video creators were brought together, and they were made to virtually disappear by unpublishing their channels, creating the illusion of a deleted or banned channel; therefore, a narrative was created that popular YouTube channels were disappearing. In the media frenzy that followed the brand capitalized the moment to bring back the
YouTubers with an explainer video with the intended brand message that connected back seamlessly to the campaign message.“Disappearing Influencers” well and truly created a global mark for a homegrown brand!