Evoplay partners with HNB No. 01 digital video advertising platform in Sri Lanka

Hatton National Bank (HNB), the premier private sector bank has partnered with Evoplay, Sri Lanka’s first, free-to-view, premium ad-supported digital entertainment platform for their digital advertising purposes. Evoplay is the only subscription-free Video on Demand (VOD) platform in Sri Lanka and provides thousands of popular movies, teledramas, celebrity talk shows, music videos, and other content offering entertainment spanning across a variety of genres, titles from classics to the latest, with 10,000+ content hours available through Android, IOS & WEB, offering on-demand entertainment anywhere, anytime. Launched a few months ago, Evoplay has already reached 900,000+ viewers and streamed over 4 million pieces of content.

Big brands such as HNB coming on board, ensures that EvoPlay is the perfect digital VOD platform to advertise on, and signals a new age in consumer advertising where a single VOD platform can offer to reach the mass Sri Lankan audience, offering marketers massive scale.

The reason why HNB has decided to advertise on Digital VOD platforms is that in today’s world, everyone is digitally savvy and has access to smart devices, and with TV viewership decreasing, globally, brands are shifting their massive advertising budgets to digital channels. Digital VOD platforms also offer many benefits such as being a fraction of the cost compared to TV, specific targeting capabilities, and that ads can directly be linked to product or service websites, and the results provide specific details making it measurable.