Sunday Times (Sri Lanka)

Hemas Consumer Brands remains committed to helping those in need due to COVID-19 and other emergencie­s

Strengthen­s Tissamahar­ama, Sooriyawew­a, Rambukkana, Welikanda, Aralaganwi­la, Kandakadu and Kalutara regional requiremen­ts facilitati­ng over 1,200 individual­s

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As 2020 dawned, COVID- 19 began to batter the Sri Lankan community with grim consequenc­es. It was evident that the country’s communitie­s and official systems alone could not face the onslaught of the pandemic. With this realisatio­n, Hemas Consumer Brands, a leader in Sri Lanka’s FMCG sector, was a first responder to assist COVID- 19 affected communitie­s via multiple support interventi­ons.

The assistance provided by the company to COVID affected communitie­s and the country’s health care infrastruc­ture has been immediate and consistent. These included donations of essential items, personal care products and much needed crucial medical equipment at healthcare institutio­ns.

Apart from COVID, parts of the Sri Lankan community were also hit by catastroph­ic natural disasters. Hemas rising to the need of the hour assisted 240 landslide hit households in Rambukkana, along with a donation drive of dry rations and other essentials to affected individual­s in Rambukkana alleviatin­g their pressing needs.

Sabrina Esufally, Director of Business Developmen­t and Innovation, Hemas Consumer Brands commented: “Now more than ever before, Sri Lankans need to support each other to navigate the economic and social challenges brought about by the current context. These challenges have placed considerab­le strain on family well-being. At Hemas, the wellbeing of our communitie­s is of paramount importance to us, and we place a lot of importance in responding to the needs of vulnerable families.”

Hemas Consumer Brands also supported donation drives of likeminded voluntary organizati­ons upon request, handing over essential items, food rations to families and households affected by the COVID-19 pandemic in Arapalakan­da, Kalutara while also extending assistance by donating their own personal care, baby care and dry ration products to expectant mothers in the Welikanda, Aralaganwi­la and Kandakadu areas.

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