Sunday Times (Sri Lanka)

Singer PLC partners with Panasonic to expand distributi­on in Sri Lanka

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Singer ( Sri Lanka) PLC, the largest consumer durable retailer in Sri Lanka, has partnered with the iconic Japanese brand Panasonic, a leading diversifie­d technology company, to retail a wide range of consumer durable, electronic­s, and home products.

This includes; AC’ s, TVs, Refrigerat­ors, Personal Care, Audio, Iron, fans, Microwave Ovens, Hot Showers, and Vacuum Cleaners at Singer showrooms island wide.

Commenting on the significan­ce of partnering with Panasonic, Mahesh Wijewarden­e, CEO, Singer PLC said, “We are happy to enter into this comprehens­ive partnershi­p with Panasonic, as their commitment to offering consumers a better life and a better world goes well with Singer’s trust and vision to uplift and enrich the lifestyle sin Sri Lanka. The significan­ce of partnering with Panasonic is that we give consumers an opportunit­y to purchase the full range of Panasonic products that will enable them to enhance their brand presence as well.”

Commenting on the partnershi­p with Singer, Manish Sharma CEO Panasonic India & South Asia said, “We are delighted with the partnershi­p with Singer PLC. Our products are known for convenienc­e, comfort, durability and lower total cost of ownership providing a ‘ Better Life’ and a ‘ Better World’ to the consumers. Through this partnershi­p, we hope to strengthen our brand presence in Sri Lanka and expand our geographic­al reach.”

Singer PLC has been in the business for over 140 years with over 430 retail outlets island- wide with an unmatched presence all through Sri Lanka with island- wide delivery, trusted warranty, and after- sales service. The Panasonic brand name goes back to 1955 and was a well- known brand for audio speakers then. Panasonic is committed to creating a better life and a better world, continuous­ly contributi­ng to the evolution of society and to the happiness of people around the world.

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