ADA Introduces WhatsApp Business Platform to Transform CX for Medium and Large Businesses in APAC

ADA becomes a WhatsApp Business Solution Provider ADA’s data and AI insights drive end-to-end business solutions

ADA is now a WhatsApp Business Solution Provider (BSP) in the APAC region. Through the WhatsApp Business Platform, ADA will empower businesses to connect with their customers in a private and secure environment across its markets in South and Southeast Asia.

Over 2 billion people around the world use WhatsApp and it is the most popular messaging application in Southeast Asia. As the number of people using this app will continue to rise with the growth of digital consumers across the region, brands and businesses will need to better connect and communicate with their customers who are turning to chat with businesses on WhatsApp.

WhatsApp Business Platform allows businesses to drive better conversations with their customers in a personalised manner, thus boosting customer engagement and increasing customer satisfaction, leading to better sales conversions. For instance, a telecommunications company can free up customer support to focus on servicing more complex care issues, which can improve customer engagement and reduce operational costs significantly.

With recovery making its way across Southeast Asia, and as retailers bounce back from COVID-19, WhatsApp chatbots can also give operators in-store support to help guide the customer journey and enhance every bit of the customer experience.

SanjiniMunaweera, Country Director of ADA in Sri Lanka said: “We are excited to leverage on the WhatsApp Business Platform to deliver a truly seamless end-toend business solution for our clients here in Sri Lanka, across all our practices – eCommerce, MarTech, business insights and marketing services. The face of chat commerce as we know it will soon change, with the integration of our AI and machine learning models, which will deepen the level of personalisation and quality of conversations.”

To learn more about ADA’s Customer Engagement Solutions and the WhatsApp Business Platform, clickhere.