Unilever wins big at 2021 Effie Awards
At the recent 2021 Effie Awards, Unilever Sri Lanka secured 11 wins, taking home the coveted ‘ Most Effective Marketer of the Year’ Award for the 6th consecutive year and ten wins for Pureit, Signal, Comfort, Lifebuoy, Glow & Lovely and Knorr.
The company also received a Silver Award for Pureit’s ‘Water Revolution’ campaign in the Home Furnishing & Appliances category and a Bronze for the brand’s‘ Awakening consumers to awaken a brand’ campaign in the Renaissance category. Unilever’s leading Oral Care brand Signal was recognised with a Bronze Award in the Personal Care category for its‘ Celebrating the art of Sri Lankan smiles’ campaign while Comfort walked away with a Bronze Award for its ‘ It’s always about thunder – so comfort forged lightning’ campaign in the Home Supplies and Services Category.
The company also won six Finalist Awards, namely Comfort for its ‘ Breaking primetime’s mold with Comfort’ campaign in the Content Partnership category, Lifebuoy for its ‘Campaign for all soap brands’, ‘Strong on germs, soft on skin’ and ‘Influencers can help save lives’ campaigns in the Covid Response/Critical Pivot, Renaissance and Influencers categories respectively, Glow & Lovely for ‘From transformation to restoration’ in the Beauty category and Knorr for ‘No more excuses’ in the Packaged Foods category.
The Effie Awards, organised by the Sri Lanka Institute of Marketing, are considered one of the most distinguished honours in the marketing and communications industry. It is one of the most celebrated events among the marketing fraternity, both locally and globally, recognising all forms of effective marketing communications that contribute to a brand’s success.