Atlas recognised by SLIM for facilitating learning during the pandemic

Atlas, the nation’s most loved stationery and learning brand, was honoured with the ‘ CSR Brand of the Year' Bronzeaward at the SLIM Brand Excellence Awards 2021 held, recently. The company reaffirmed its position as a socially responsible corporate citizen by winning the award for the second consecutive year for their purpose led initiatives.

The organisation was recognised for itsendeavours in creating equal learning opportunities for more than 480,000 children last year, amidst the pandemic. Soon after identifying various obstacles faced by parents trying to keep children engaged at home, and teachers having to adapt to new ways of teaching with limited resources, Atlas altered its strategy and kickstarted initiatives to help overcome these challenges by collaborating with educators, the Education Ministry, and other authorities.

“It is imperative that every child has the right to a quality education. So we are overjoyed to have impacted over 480,000 children, 3,500 teachers, and 175,000 parents by adding value and purpose to education. Most importantly, we helped children smoothly advance through their grades during these trying times. We have utilised technology to reach wider stakeholders in an isolation environment and continue to make learning fun, productive and accessible for Sri Lankan children,” said Atlas Axillia Co. Ltd Managing Director Asitha Samaraweera.

During the past year, Atlas successfully completed various initiatives including comprehensive teacher engagements to support the timely adaptation of online teaching through techniques to make learning interactive and effective in a virtual setting.

The company also provided free online learning content, especially to support grade 5 scholarship students and creative activities such as ‘ Learn Creative Skills with MyCrafts’ to keep children engaged during lockdown. Additionally, Atlas partnered with the Education Ministryto implement the ‘ Safety in Back- toSchool’ Programme to ensure safety protocols were in place when schools re-opened.