AIA Insurance launches ‘Aya Surakina AIA’ on International Women’s Day!

AIA Insurance announced the launch of ‘Aya Surakina AIA’ on International Womens Day 2022, a women’s programme that will support and empower women across the island.

With ‘Aya Surakina AIA’, AIA will demonstrate that its commitment goes beyond their employees and extends to their customers, female entrepreneurs and the community as well. This programme will offer insurance solutions, financial literacy trainings, networks, recognition, and access to information. These new initiatives will endeavour to support women to be courageous, confident, to feel valued and appreciated, while AIA will ensure to protect her and provide her with financial security.

AIA provides numerous benefits for women employees and continues to promote a culture of meritocracy with the aim to give all employees fair and equal opportunities to bring out the best in them and support them to achieve their career aspirations. The company clearly and timely understood that a credible and empowering meritocracy required an impetus to help women overcome various obstacles that often otherwise take precedence over their career choices.

Over the last two years, AIA has conducted extensive research on women and insurance in Sri Lanka in collaboration with the International Finance Corporation (IFC). AIA Insurance was a part of the SheWorks Sri Lanka Partnership – under the IFC-DFAT Women in Work programme – from 2018-2020, and further extended their partnership with IFC in 2020. This collaboration gave them rich insights into how Sri Lankan women, be it employees, entrepreneurs, customers, and the community at large, perceive insurance, helping AIA build deep relationships with women across these segments.