Sunday Times (Sri Lanka)

Singhagiri Partners with EWIS Colombo to reinvent the Sri Lankan Television watching experience

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Acollabora­tion that paved the way to revolution­ize the history of the Television Industry in Sri Lanka was announced on the auspicious day of 9th March 2022.

Singhagiri Pvt Ltd, a leading Consumer Electronic Retailer in Sri Lanka, partnered with EWIS Colombo Ltd, the only Original Equipment Manufactur­er in Sri Lanka setting a milestone in Sri Lankan history where they will manufactur­e SGL branded Television­s. This is a first for Sri Lanka and the initiative taken should be admired as such a step forward not only strengthen­s the Sri Lankan economy but also creates the country many future opportunit­ies. The partnershi­p agreement was signed by Ms. Maheshi Anandasiri – CEO Singhagiri Pvt Ltd and Sanjeewa Wickramana­yake Chairman EWIS Colombo Ltd at the EWIS head office in Colombo.

Singhagiri Pvt Ltd was founded by the late, Mr. Sugathadas­a Marasinghe in the year 1972, and boasts humble yet proud beginnings being the first company to introduce the brand “Samsung” to the island. The company also showcases an array of products manufactur­ed by renowned brands. Owning 100 retail showrooms, 12 flagship plaza showrooms, and an outlet at the BIA’s duty-free terminal, Singhagiri is also present in 100+ dealer points island- wide. Escorted by engineers & technician­s who have been trained overseas, Singhagiri furnishes its loyal clientele with after-sales services offering more value for money maintenanc­e & repair solutions.

EWIS Colombo Limited, a EWIS Group company, is Sri Lanka’s first and only local original device manufactur­er who has excelled in designing and developing affordable devices at their very own state- of- the- art 25,000 square foot manufactur­ing plant l o c ated in Sooriyawew­a, Hambantota. This modern & futuristic manufactur­ing facility is accredited with an ISO 9001:2015, ISO 14001:2004 certificat­ion and has the capability to manufactur­e Computers, Laptops, Tablet Computers, Television­s, Smart Boards, Mobile Phones, and other consumer electronic products. All products manufactur­ed in this plant comply with internatio­nal standards such as CE, FCC, and RoHS. 80% of the dedicated employees are represente­d by women whereas EWIS Colombo was awarded “A great place to work” appreciati­on for three consecutiv­e years.

Validating the fact that “Made in Sri Lanka” products can be better & high in quality in comparison to other brands, Singhagiri& EWIS have taken a courageous step forward taking the initiative to manufactur­e & assemble quality television­s locally, using resources available within the island.

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