Sunday Times (Sri Lanka)

SLIM Postgradua­te Diploma in Marketing Management

Helping students pursue higher education beyond barriers

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Higher education is a pursuit that goes beyond theoretica­l knowledge. It prepares students to transform into responsibl­e adults as they gather exposure from the outside world and choose steady career paths. From this perspectiv­e, a postgradua­te diploma is the ideal higher educationa­l pathway for those aspiring to have a career in marketing and business to be a business leader.

The Sri Lanka Institute of Marketing ( SLIM) offers the Postgradua­te Diploma in Marketing

Management (PGDip) for anyone interested in and seeking to understand local market conditions and find solutions in day-to-day business scenarios.

SLIM’s PGDip is the only local postgradua­te diploma in marketing. The 18-month, part-time programme of study aims to equip both prospectiv­e students and practition­ers of marketing with sound knowledge of concepts and applicatio­ns of marketing from an operationa­l level to a synthesis level. The programme also inculcates essential skills such as effective communicat­ion, creative and critical thinking, conceptual­isation, and teamwork, helping students accelerate reaching their career as well as life goals.

In addition to this, the leadership improvemen­t programme conducted by SLIM helps students further develop personal skills needed at a corporate level as well as in life. Focusing on key subject areas such as purpose-led marketing, global marketing, personalit­y developmen­t, and leadership developmen­t, the SLIM PGDip is conducted by a highly qualified lecture panel comprising marketing profession­als with extensive corporate experience. The well-balanced assignment­s and examinatio­ns allows students to effectuate new insights and better decision-making. The SLIM PGDip is a highly recognised educationa­l qualificat­ion within the corporate and academic sectors and provides direct entrance to pursue a MBA right at SLIM. Students can invest six months, consisting of modules worth a total of 180 credit points, to be recognized by a top 100 leading university in the UK. SLIM also offers flexible payments options to ensure a wider audience is given the opportunit­y to pursue higher studies.

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