Singer wins People’s Brand of the Year at the SLIM-KANTAR People’s Awards 2022
Wins Youth Choice brand of the year and Durable brand of the year as well
Singer Sri Lanka PLC, the country’s premier consumer durables retailer, has clinched t h ree prominent awards at the recent SLIMKANTAR People’s Awards 2022, organised by the Sri Lanka Institute of Marketing (SLIM). These wins reiterate Singer’s dominance in the consumer durables sphere and the popularity of the brand in Sri Lanka.
For the 16th consecutive year, Singer was crowned as the “SLIM KANTAR People’s Brand of the Year” topping off a memorable night for the retail giant in a night full of glamour and entertainment. Forging its way to yet another remarkable achievement, Singer clinched the coveted “SLIM KANTAR People’s Durables Brand of the Year” award as well, reaffirming its position as Sri Lanka’s premier consumer durables retailer. Continuing its winning streak, Singer also re- claimed the “SLIM KANTAR People’s Youth Choice Brand of the Year” award recognising Singer’s renewed focus on appealing to the youth via a targeted communication strategy and the introduction of modern products suitable for the ever- evolving needs of the youth.
Commenting on the awards, Mahesh Wijewardene, Group CEO of Singer Sri Lanka PLC, said, “We are honored to win three awards at one of Sri Lanka’s most renowned awards ceremonies. Singer has been winning the People’s Brand of the Year award since the very beginning of the awards ceremony. These awards speak volumes about the commitment and passion of our team who worked to transform Singer into a premier retail destination that caters to the growing demand of our customers. What’s more significant is that these awards have been bestowed upon us by people with their verdicts, which makes us a true customer-centric entity.”