AIA’s national safety initiative, the Poson Safety Programme continues for the 27th year

AIA Insurance will continue its commitment towards one of Sri Lanka’s longest standing Corporate Social Responsibility (CSR) projects--the AIA Poson Safety Programme--for the 27th year, this Poson. Held across three days, in Anuradhapura, Polonnaruwa, Dambulla and Mihintale, the programme facilitates 500 lifeguards across 22 reservoirs and lakes to ensure that pilgrims are safe when they bathe in the bodies of water.

Especially in this year of challenge, it is anticipated that Sri Lankans will feel a stronger need to engage in religious activities associated with Poson, to pray for our motherland. Therefore, the expectation is that a large crowd of pilgrims will gather in these sacred locations, despite the current country situation. Chathuri Munaweera, AIA’s Chief Executive Officer said, “This programme has become such a nationally relevant initiative since 1993 and over the years we have saved over 200 lives. That is why we are committed to carrying out the project this year, despite the current economic challenges, because we want to be there for Sri Lankans when they need us the most, not just in good times but during difficult times too.”

Following an unfortunate death in 1992, AIA pursued a solution to prevent the loss of lives due to drowning during Poson. So, in 1993, AIA together with the Sri Lanka Life Saving Association, the Sri Lanka Navy and the Sri Lanka Police launched the Poson Safety Programme.

AIA will not only facilitate the presence of lifeguards around the lakes and reservoirs but will also put up signs around the areas where it is dangerous or safe to bathe. AIA will also educate and create awareness on the dangers of drowning through displays, signboards, hoardings, and pennants across the Anuradhapura District to encourage pilgrims to be cautious. AIA has also launched a campaign on social media to encourage pilgrims to be careful and alert when bathing in lakes or reservoirs.