Viber ignites the Cricket Fever

Rakuten Viber does it again this Cricket season by elevating the entire cricket experience for its users with the launch of even better activities and exciting features on its popular messaging platform. Coming from last year’s celebration of the Cricket Fiesta, Viber continues with the trend of delighting its users with an experience that’s even more intense and engaging for its cricket loving fans. So brace yourself for a cricket fever like never before with a dedicated Cricket Vibes Channel where you’ll not only receive match updates and news alerts but also get exclusive access to a range of cricket-related content directly from your favorite Cricketers!

The hottest addition to this year’s lineup of activities includes Cricket Talks - an exclusive bi-weekly talk show segment, hosted within the Cricket Vibes Channel where former Sri Lankan Cricket Player and Commentator, FarveezMaharoof and Bangladesh Sports Journalist ArifRoney come together to talk about all things Cricket. The talk show will also feature special guests such as Sri Lanka’s star cricket player Bhanuka Rajapaksa, famous fast bowler Taskin Ahmed from the Bangladesh Cricket team,and all-time favorite excricketer and now most sought-after coach, LasithMalinga.

“Last year’s Viber Cricket Fiesta really helped us in discovering the likes and dislikes of our cricket enthusiasts on Viber, and so we’re fully geared to once again celebrate a sport that is much loved by our South Asian fans. We’re bringing back their favorite features such the AR-powered Viber Lenses, an even-more interactive Viber Channel where fans can engage more with their most loved cricketers in real-time, win exciting prizes, and have a lot more fun through a gamified experience,” said David Tse, Senior Director at Rakuten Viber.