Screen Idol Yashodha appointed as Brand Ambassador for Soorya

Sun Match Company, producer of the iconic brand, "Soorya," which has gained a credible reputation and the trust of consumers across the country for the past 40 years, has appointed respected Sri Lankan actress Yashodha Wimaladharma as its Brand Ambassador.

This strategic move is intended to enhance the brand's visibility and reach a wider audience, while leveraging the goodwill and credibility that Yashodha brings with her. With her impressive reputation and popularity in the entertainment industry, Yashodha will help promote the brand and build a strong relationship with consumers, reinforcing the trust and loyalty the company has earned over the years.

Soorya was the first wax coated safety matches in Sri Lanka and was introduced to the market by entrepreneur T. R. R. Rajan at a time when the market was dominated by wooden matches. Today it is the market leader with an island wide distribution supported by a fully automated sales and distribution system.

Yasodha, is an award winning Sarasaviya movie star, who is also former student of Hindi from the University of Kelaniya and Master’s Degree holder from the University of Lucknow, India. She will represent Soorya across various platforms, including advertising campaigns. Wimaladharma’s positive image in Sri Lanka makes her an ideal fit for the brand. Overall, this partnership is set to create a significant impact in the market, and both parties are eagerly anticipating the journey ahead.

“The Soorya brand embodies values that resonate with my own life, such as authenticity, hope, trust, and reliability. My personal values align perfectly with those of the brand, and I always strive to stay true to my soul and innermost beliefs. I am delighted to be associated with a brand that shares the same principles and look forward to promoting it with sincerity and dedication,” the screen idol said.