Sunday Times (Sri Lanka)

CA Sri Lanka’s ‘The Hub’ magazine takes flight in West Asia

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Embarking on a journey of connectivi­ty, the Kuwait Chapter of the Institute of Chartered Accountant­s of Sri Lanka (CA Sri Lanka) ventured into uncharted territorie­s recently by marking a significan­t milestone in the landscape of communicat­ion with the launch of “The Hub” magazine.

The magazine was officially launched at the Crowne Plaza Hotel in Kuwait, with the first two copies being presented to Kandeepan Balasubram­aniam, Ambassador of Sri Lanka to Kuwait, and Heshana Kuruppu, President of CA Sri Lanka, by Dimuthu Ethugala, President of the CA Sri Lanka Kuwait Chapter and Samantha Weerasekar­a, Chairman of the Magazine Committee, the institute said in a media release.

"The Hub," a premier business and lifestyle magazine, the first of its kind by an overseas chapter of CA Sri Lanka, aims to transcend traditiona­l boundaries, and become a beacon of collaborat­ion and progress by connecting West Asia with Sri Lanka.

As the first overseas publicatio­n of CA Sri Lanka, the magazine will serve as a gateway to attract foreign investment­s from West Asia East to Sri Lanka, apart from also offering advertisin­g opportunit­ies to cater to multiple stakeholde­rs, across Kuwait, and other West Asian countries.

Mr. Kuruppu said that the launch of “The Hub” marks a significan­t moment for CA Sri Lanka as it continues to go beyond borders and into new territorie­s. “This magazine represents our commitment to connectivi­ty and excellence as we look to bridge economic frontiers and foster collaborat­ion among businesses, investors as well as profession­als in West Asia with Sri Lanka.”

Mr. Ethugala explained that, as part of the long-term strategies, West Asian nations are investing heavily in non-oil sectors, building new income streams around the world and the key diversific­ation areas include real estate, tourism, logistics, and technology sectors. “With Sri Lanka's burgeoning potential in these areas, we believe ‘The Hub’ will serve as a critical platform to attract foreign investment­s from West Asia to Sri Lanka,” he said.

"The Hub" serves as a gateway to a world of boundless possibilit­ies, seamlessly blending the realms of business and lifestyle, by offering an insightful read to captivate the attention of discerning individual­s who value quality, innovation, and excellence.

 ?? ?? Mr. Dimuthu Ethugala presenting a copy of the magazine to Mr. Heshana Kuruppu.
Mr. Dimuthu Ethugala presenting a copy of the magazine to Mr. Heshana Kuruppu.

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