Ge­orge Choongwa

Observer on Saturday - - Analysis & Opinion -

It is com­mon knowl­edge that most peo­ple go to school to earn high­est pos­si­ble de­grees, mas­ter’s de­grees, and pos­si­bly PhDs in busi­ness re­lated cour­ses, not to start their own busi­nesses, but rather to be em­ployed.

For this mat­ter, those who hap­pen to be busi­ness peo­ple or en­trepreneurs are those who ba­si­cally never went to school but rather who dis­cov­ered that do­ing busi­ness was the only means of sur­vival.

De­spite the good start that they might get in­volved in, they face chal­lenges of tech­ni­cal un­der­stand­ing of do­ing busi­ness, es­pe­cially with well-es­tab­lished busi­nesses that are run with in­tel­lec­tu­als with mas­ter’s and PhDs in busi­nesses.

Be­cause of this, small busi­nesses au­to­mat­i­cally be­come vic­tims of the com­pet­i­tive edge that would even­tu­ally make them fall out of the busi­ness arena. There prac­tices lack tech­ni­cal ap­proaches.

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