Growth of the in­dus­try in Eswa­tini

Sunday Observer - - SCENE -

has grown so much in the coun­try in a short pe­riod of time. Look­ing back to how the en­ter­tain­ment in­dus­try was there is a big change.

Eswa­tini has grown as a coun­try it­self so much that to­day we have var­i­ous places to go for en­ter­tain­ment pur­poses. Our artists are able to do gigs all over the coun­try be­cause they now know there are peo­ple out there who root for them. Back then it was so dif­fi­cult to even la­bel your­self as an artist be­cause you knew very well no one would take you se­ri­ously. The coun­try did not give the love and sup­port that the artists needed.

They al­ways looked for their favourite artists out­side the coun­try in­stead of be­liev­ing in their own, which made them lose their self-es­teem.

To­day our own artists are putting our coun­try on the map. They are mak­ing us proud and where they come from .Not just be­cause it is their coun­try but be­cause of the sup­port and love showed by their peo­ple is over­whelm­ing and giv­ing them hope and that the fu­ture is about to be bright.

We are now talk­ing about awards some­thing that was never there be­fore .They are get­ting gongs, show­ing that their hard work pays off.

It gives them courage to go out there work hard and it shows that they are not alone in this. The whole coun­try is with them through all the storms they go through to fi­nally be­ing where they are to­day.

Eswa­tini has places to go watch these artists which were not there be­fore. These places are safe and re­li­able such that we now have peo­ple from out of the coun­try coming here to watch our own per­form at this sports. Places like Solani’s Shisanyama, Esi­bayeni Lodge, Em­fu­leni Life­style and more.

To­day we see the beauty of en­ter­tain­ment through our artists who de­cided to come out and be­lieved in their tal­ent to share it with the coun­try. Also what makes the in­dus­try grow is that the min­istry be­lieves in the tal­ents of these artists and they are will­ing to help and make sure the in­dus­try con­tin­ues to grow.

The Min­is­ter of Sports, Cul­ture and Youth Af­fairs Har­ries ‘Madze’ Bu­lungu at the SWAMA Awards said “The min­istry is ex­cited and proud that the in­dus­try in Eswa­tini has grown from strength to strength over the past years, As ev­i­dence by the awards which have at­tracted the in­ter­est of the re­gional and in­ter­na­tional me­dia. As a min­istry we will en­sure that the mu­sic and art in­dus­try con­tin­ues to achieve con­sis­tent growth”. He added that they are in­spired by this year’s awards theme ‘Emvem­bili’, which should mo­ti­vate all stake­hold­ers in mu­sic and arts to build on strong foun­da­tions built in the past in or­der to take the in­dus­try to even greater heights in fu­ture.

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