SOUTHERN CREEKS KEEN ON CUSTOMER SERVICE
IN growing the culture of customer service excellence Southern Creeks hosted a customer care service seminar at Happy Valley Hotel at Ezulwini.
Held over the past weekend, the event was attended by Manzini North Member of Parliament Macford Sibandze, Eswatini Mobile Chief Customer Officer Gciniwe Fakudze, Netstorm technology director and TIM groups Celumusa Dlamini and Chief Executive Officer of IRDM Oliver Museka.
Addressing the importance of public relations (PR) within organisations as the first speaker for the day was Macford Sibandze who spoke about how PR can be used effectively and efficiently to both benefit the organisation and the customer.
He further elaborated that it is important to be consistent in the application of good principles and morals thus it makes customers to believe in the brand.
Sibandze said aspiring PR officers must know the importance of personal branding adding that this has worked for him as a PR officer while with Eswatini Mobile. Eswatini Mobile Chief Customer Officer Gciniwe Fakudze also made a presentation on ‘Key Indicators’ on customer experience impact. According to Fakudze customer experience impacts 89 per cent of business.
“Companies in the 21st century are no longer competing with price but price has just become not a determining factor but service delivery is what matters the most,” she said.
In addition Celumusa Dlamini also made a presentation on customer service, noting that customer service is the speed of delivery thus services should be rendered to customers on time.
Promising Dlamini said promising and not fullfiling is the problem most companies are suffering with in the country.
Chief Executive Officer at IRDM Oliver Museka during his presentation spoke on what needs to be done to perfect the internal service in order to deliver well to external customers.
According to Museka understanding the company well and understanding the relationship of the client with the company is an important aspect. Museka said customer care must be a culture for organisations in the country.
ALSO THERE: Eswatini Mobile Chief Customer Officer Gciniwe Fakudze.