MICHAEL MAUER, automobile designer “THE ANSWER TO EVERY QUESTION”
“What was your most visionary idea?” – “The 918 concept car and the production model that followed: the 918 Spyder.”
“What is so important about the 918?” – “It went far beyond mere style. It was truly a visionary concept that broke new ground – not only for us, but for the entire automotive industry. At the time, environmental organizations were questioning the future of sports cars, and the Volkswagen Group was in the process of acquiring Porsche – so it wasn’t clear whether we would even be able to continue to build real sports cars. The 918 was the answer to every question.” “How so?” – “The 918 is a supercar that had no real competition when it entered the market, and driven properly, it consumes only about as much fuel as a compact car. It demonstrated that a supercar and concern for the environment need not be mutually exclusive.”
Michael Mauer, 55, was described by the German broadcaster SWR as “one of Germany’s most important automobile designers.” He has been with Porsche since 2004 and today heads the design departments at Porsche and VW.