Dig­i­tal Switzer­land

Switzer­land is well-po­si­tioned dig­i­tally, but can­not rest on its lau­rels. Marc Walder, CEO of Ringier and fa­ther of the “dig­i­tal­switzer­land” ini­tia­tive, ex­plains why there is so much still to be done.

Bulletin - - Jobs Of The Future - By Si­mon Brun­ner

Ringier CEO Marc Walder ex­plains what needs to be done.

You’re con­sid­ered a dig­i­tal thought leader in Switzer­land and were rec­og­nized last year by the World­web­fo­rum with the pres­ti­gious Trans­former Award. How would you ex­plain dig­i­ti­za­tion to a child?

You don’t ac­tu­ally need to do that any­more. For kids, dig­i­ti­za­tion is just a given these days, om­nipresent. It’s sim­ply there. That’s all they know, and they’re grow­ing into the learn­ing curve. Just ask a ten-year-old some­time what a DVD, a CD or a fax is. Or try to ex­plain that peo­ple used to carry roadmaps in their car so they could find their way. Or that there were plenty of things that peo­ple couldn’t just do on their smart­phones, like lis­ten to mu­sic, buy tick­ets, find places or restau­rants, send pho­tos back and forth … and so on. In fact, chil­dren are show­ing us adults how peo­ple will soon be in­ter­act­ing with their smart­phones.

Photo: Ringier AG

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