Switzerland is well-positioned digitally, but cannot rest on its laurels. Marc Walder, CEO of Ringier and father of the “digitalswitzerland” initiative, explains why there is so much still to be done.
Ringier CEO Marc Walder explains what needs to be done.
You’re considered a digital thought leader in Switzerland and were recognized last year by the Worldwebforum with the prestigious Transformer Award. How would you explain digitization to a child?
You don’t actually need to do that anymore. For kids, digitization is just a given these days, omnipresent. It’s simply there. That’s all they know, and they’re growing into the learning curve. Just ask a ten-year-old sometime what a DVD, a CD or a fax is. Or try to explain that people used to carry roadmaps in their car so they could find their way. Or that there were plenty of things that people couldn’t just do on their smartphones, like listen to music, buy tickets, find places or restaurants, send photos back and forth … and so on. In fact, children are showing us adults how people will soon be interacting with their smartphones.