India / Heyday Care / 26
Few women in India can afford to buy feminine hygiene products and those products that are available are often of poor quality. That fact has serious consequences that extend beyond hygiene. According to a study by the NGO Plan International, 20 percent of girls drop out of school as soon as they get their first period. To change that, Deepanjali Kanoria quit her well paid consulting job in Manhattan to develop inexpensive, sustainable sanitary pads made of bamboo fibers. Soon Heyday Care will be selling 448 million pads per year. At a price of 15 cents per pad, annual sales would total up to 67 million euros. Interest in the revolutionary pads is also high in Russia and African countries.