In­dia / Hey­day Care / 26

Bulletin - - Contents -

Few women in In­dia can af­ford to buy fem­i­nine hy­giene prod­ucts and those prod­ucts that are avail­able are of­ten of poor qual­ity. That fact has se­ri­ous con­se­quences that ex­tend be­yond hy­giene. Ac­cord­ing to a study by the NGO Plan In­ter­na­tional, 20 per­cent of girls drop out of school as soon as they get their first pe­riod. To change that, Deep­an­jali Kano­ria quit her well paid con­sult­ing job in Man­hat­tan to de­velop in­ex­pen­sive, sus­tain­able san­i­tary pads made of bam­boo fibers. Soon Hey­day Care will be sell­ing 448 mil­lion pads per year. At a price of 15 cents per pad, an­nual sales would to­tal up to 67 mil­lion eu­ros. In­ter­est in the rev­o­lu­tion­ary pads is also high in Rus­sia and African coun­tries.

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