Japan / Ghibli / 32
From the sea to the plates of Tokyo’s luxury restaurants in eight hours. The Japanese startup Ghibli brings the catch of the day 1,000 kilometers from the small island of Oshima to Japan’s metropolis at record speed. Founder Chika Tsubouchi has been making it possible for fishermen to become independent of wholesalers and sell directly to restaurants since 2014. By cutting out the middleman, the fishermen earn more and customers in the restaurant pay less. Sales are conducted by way of messenger services like Line, Japan’s version of Whatsapp. The company has become a model for revitalizing Japan’s entire fishing industry.