How progressive are we?
The Swiss Economics team at Credit Suisse examines how progressive Swiss attitudes are with respect to Supertrends, the major themes of our time.
THE SUPERTRENDS DEFINED BY CREDIT SUISSE
In 2017, Credit Suisse defined five global Supertrends to capture the major economic, social and political trends of our time. The five topics are “Angry societies – Multipolar world,” “Infrastructure,” “Technology,” “Silver economy” and (see the chart on the “Millennials’ values” left for details on the individual topics).
The relevance of the five Supertrends has been confirmed time and again over the last 12 months. For example, it has become very apparent that our world is becoming increasingly multipolar, news outlets are reporting on new technological developments daily and infrastructure occupies a top spot on almost every politician’s agenda.
The study presented here is based on the five Supertrends. The Credit Suisse Swiss Economics team selected five to eight indicators for each Supertrend. In all, the study has 31 indicators. The data used was taken from various international sources and generally relates to 2016. The individual indicators have been standardized on a scale from –100 to +100, with –100 indicating the least progressive and +100 the most progressive values from all of the 36 countries studied. The average value of each indicator was calculated for each of the five Supertrends. The overall index is calculated based on the total of the standardized points allotted to the five Supertrends.
On behalf of and in cooperation with Credit Suisse, the market research firm gfs.bern collected data online for the Progress Barometer from July to August 2018, using a representative survey of 2,828 voting-age respondents and 305 opinion leaders, all of whom reside in Switzerland. The survey respondents were presented with 30 statements about developments in the areas of the economy, society and politics and asked to “Indicate whether this trend should be accelerated or slowed down.” A response of +100 means: “You have to reinvent the wheel in order to move forward.” A response of – 100 means: “We need to turn the wheel backward.”
On the chart on page 57, “Necessity” groups together the responses close to zero or cases where no response was given, i.e. those groups that cannot be clearly assigned or are viewed neutrally. The higher an item is positioned in the chart, the stronger the respondents’ conviction that action (accelerating or slowing down the trend) is necessary. Conversely, the lower down an item appears in the chart, the more uncertain respondents (still) are about it. The statistical sampling error is ±1.9 percentage points. Analysis of the study entitled “Compatibility and equal rights as the most important aspects of progress: Social advances as the basis for progress in politics and the economy” (Credit Suisse Progress Barometer 2018) was carried out by a gfs.bern project team.
Project leads at Credit Suisse are Mandana Razavi and Katrin Schaad. The analysis was prepared by Simon Brunner/ammann, Brunner & Krobath (editing, copy, interviews), Bill Schulz/crafft ( layout, graphics) and Lauren Crow (illustrations). The full survey and other articles are available for download at: credit- suisse. com/ progressbarometer