Dear Readers,

I am so thrilled to present to you the first publication of a new and vibrant edition of the HighClass Magazine in English. As I sit to write this, I am nostalgic. The magazine has served readers in different languages since 2006, acquainting them with the charms of Switzerland.

In the same spirit, I hope that many Swiss families with refined taste may also find the English edition with themes concerning them particularly appealing.

Let us now take a look at what’s on offer in this brand-new edition.

Our very special story on labour and supply chain investigates the effects of the pandemic and how technology can be a gamechanger.

Hear from Franck Bonin, the CEO of Societe Generale Private Banking Switzerland, in an exclusive interview, about the role of private banking in a modern society, and ways of staying relevant in the future.

Learn how to buy an island if you dream of living a secluded life, away from the hustle of your modern lifestyles. Yes, it is possible, and it is an option, reports one of our writers on the opportunities in island investment.

Get a sneak peek into the mesmerising Bürgenstock Resort Lake Lucerne as a luxurious oasis of relaxation for the whole family. Read also about the most beautiful and the longest hotel pools in the world.

And we haven’t even got to our travel section yet. Discover the Hotel Fortaleza do Guincho in Portugal, which is situated at the westernmost point of mainland Europe, a rare place to be. You will find our usual sections dedicated to investments, beauty, education, watches and jewellery.

To conclude, allow me to thank the partners who ensure the smooth distribution of this magazine: private jet companies, helicopter companies, and also the most exclusive airport lounges, luxury boutiques, and banks.

Happy Reading! •