Fanta sales surge
BEVERAGES: Thailand has surpassed China as the fourth-largest market in the world for Fanta flavoured-soda drinks, according to Co-Cola.
Coca-Cola (Thailand) Ltd said it had more than a 75% share in the flavoured-soda market worth 9 billion baht in 2010. Its Fanta business grew around 15%.
This year, the company will invest 70 million baht to further expand the segment and reinforce its leadership. It also aims to increase sales at a double-digit rate in 2011.
‘‘It’s a big success for Fanta in Thailand. Two years ago, we were ranked 10th and we’ve moved up to fourth in a short time,’’ said marketing manager Sutatip Sanchaichana.
The launch of a grape flavour last summer was a big factor behind fanta’s recent success, she added.