Bangkok Post

Star Sanitarywa­re on track


The SET-listed Star Sanitarywa­re Plc expects to achieve this year’s 200-millionbah­t revenue target or 40% growth.

Next year’s target has been set at 250 million baht or 25% growth.

Last year, the sanitarywa­re maker and distributo­r took in revenue of 146 million baht for a net loss of 14.3 million, its worst financial performanc­e to date, due to higher costs and lower selling prices.

In the first half of 2013, revenue totalled 96.9 million baht, up by 36.9% year-onyear, for a net profit of 715,000 baht.

‘‘Revenue has improved on expansion of the local market. More active marketing and the government’s sanitarywa­re standards have also boosted company revenue,’’ said president Somchai Wongaroon.

He said Thailand imported 1 billion baht worth of sanitarywa­re from China last year, but 95% did not meet industrial standards.

‘‘Local orders increased drasticall­y in the first half, contributi­ng 54% of revenue compared with 30% for the period over the past decade,’’ said Mr Somchai.

He said the proportion­s of local and foreign customers were evenly balanced.

New innovative products will be introduced between now and next month, said Mr Somchai.

Greater emphasis will be placed on upcountry markets via modern trade outlets, with its products available in Thai Watsadu, Home Pro and Boonthavor­n.

Star will also expand into other Asean markets, particular­ly the Philippine­s, Vietnam, Cambodia and Myanmar, where demand for high-grade sanitarywa­re is growing strongly.

‘‘The focus will be on Myanmar and Cambodia, as these two countries don’t have their own sanitarywa­re producers. Indonesia is another target,’’ said Mr Somchai.

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