IT Superstores
An associate company of SVOA, IT CITY PCL operates IT retail business through its chain of superstores under the trademark of IT CITY. Positioned as a specialised IT superstore retailer with “The IT Superstore” as its slogan, IT CITY offers a complete range of computers, peripherals and IT products and provides relevant services. With a unique and outstanding policy of “Everyday Exhibition and EVERYDAY PROMOTION”, the company effectively increased the capacity to meet consumer needs by offering a huge selection of highquality products from world-class brands. IT CITY takes a modern trade approach to retail, offering over 10,000 items of IT products, including computers, tablets, notebooks, printers, smartphones, ink and others, under one roof. Apart from the great product variety, another flagship of IT CITY that attracts end users is unique purchasing options to choose from — Cash and Carry or On-line with a reliable delivery service. Moreover, consumers find IT CITY a very convenient one-stop shop as the IT superstores also provide after-sales service. With counter service at each IT CITY superstore, customers can get maintenance and repair services for their equipment during any store’s working time. The completion of all-in-one service builds trust in IT CITY superstore among consumers. Today, IT CITY is the largest and marketleading IT retailer in Thailand. Throughout its 19 years of operation, the company has constantly responded to the demands of the IT market through commitment and discipline. Presently, IT CITY has 84 IT superstores in Bangkok and major cities nationwide and plans to open three new chain stores upcountry in the first quarter of 2015. The company will extensively increase its chain stores to 100 in the near future.