App gets the games vibe
Viber has launched Viber Games, a major expansion to the app, through a partnership with leading game developers. The platform features Viber characters and exclusive content.
Initially released in Belarus, Malaysia, Israel, Singapore and Ukraine late last year, Viber Games is now available worldwide.
The launch line-up features Viber Candy Mania and Viber Pop from leading mobile game network Storm8 and Wild Luck Casino from major casual games developer Playtika. The games were built using a new private Application Programming Interface (API) that allows users to sign in with their Viber ID to connect with their friends and contacts on Viber, send them gifts and brag about their achievements. Additionally, users will be able to send game invites via Viber, and see what games their friends are currently playing.
Games will take on the Viber brand look and feel, and feature many of the characters that have already become popular staples of Viber’s Sticker Market. Games will be promoted in the Games section on Viber and are free to download via Google Play and the App Store. Access to additional features are available via in-app purchases.
“Viber Games is the latest feature in our ongoing enhancement of the Viber platform,” said Michael Shmilov, Viber’s COO. “Whether users are bragging about their achievements, sending gifts or simply checking out what their friends are playing, Viber Games is another engaging way for people to connect within the app.”
Three games are currently available, with more to follow in the coming months. The three games are:
• Viber Candy Mania by Storm8: Follow Viber’s popular sticker characters Violet and Legcat through the levels, as you match and collect candy in this sugar-filled puzzle adventure.
• Viber Pop by Storm8: Defeat the Evil Bubble Wizard and rescue little buddies. And, for the first time ever, you can play with your favourite Viber character, Legcat!
• Wild Luck Casino by Playtika: From the makers of Slotomania, an authentic slots experience with an exciting range of games to choose from. Play with your friends to win free coins and prizes, then share the good vibes by sending gifts.