HBO to run Sesame Street
The Muppets, longtime residents of PBS, are getting a second home at HBO.
The premium cable channel and Sesame Workshop, which produces Sesame Street, has announced a five-year deal that will expand the Sesame Street footprint and its amount of programming.
The next five seasons of the respected children’s series will be available on HBO and its related platforms, including HBO GO and HBO On Demand. The deal will allow the Sesame Workshop, a non-profit educational organisation, to produce almost double the content of previous seasons, HBO and the workshop said.
New episodes will go to HBO first, with PBS stations getting the episodes for free but to rerun nine months later. There won’t be any interruption for Sesame Street on PBS, with the current season airing until new shows become available. “Our new partnership with HBO represents a true winning public-private partnership model,” said Jeffrey D. Dunn, Sesame Workshop’s CEO. He said it provides his organisation with “critical funding” to continue producing the show and airing it on PBS, its home for 45 years.
Besides Sesame Street, the workshop will make a Muppets spin-off series and a new original educational series for children. HBO said it also has licensed more than 150 past episodes of Sesame Street.
Joan Ganz Cooney, co-founder of the series, said she has “long admired the creative work of HBO and can’t think of a better partner to continue the quality of Sesame Street’s programming”. She noted there have been dramatic changes in the way children consume video and the economics of the kids’ TV business, and said Sesame Workshop must “adapt to the times”.
The move by HBO reflects another reality: Fledgling TV competitors such as Amazon and Netflix are making their own forays into children’s programming as part of their streaming services.
The new episodes will begin airing as early as autumn 2015, with HBO the exclusive, first-run subscription TV distribution partner for Sesame Street and the new series, in both English and Spanish.
In addition to Sesame Street, HBO will also license about 50 past episodes of Pinky Dinky Doo, an animated series for preschoolers with a focus on early literacy, and The Electric Company, which relaunched in 2009, from Sesame Workshop.