DRIVE ENGAGEMENT

Advertisement is no longer a form of one-way communication. The viewers’ role is not just to look at the ad — they can help spread its message, but only if they are driven to do so.

“Get the viewers involved. Our award-winning campaign ‘The Message FromThe Lungs’ raises awareness in a non-traditional way of the dangers of smoking and its effects on the lungs. This campaign is successful because it’s different from other anti-smoking commercials, which were usually one-way communication. ‘The Message From The Lungs’ encouraged people to use ink to draw pictures for their loved ones who smoke and share them on social media. It generated buzz and went viral.”