BRANDED CONTENT

You don’t put good content into your branding effort — it’s vice versa. Subtlety is the way to go.

“At BBDO, we also have branded content such as ‘BlindTaste TV’, which helps viewers understand how blind people perceive taste. Blind people might not be able to see, but blindness enhances the other senses. It’s a project we do with the Thailand Association of the Blind.”