Lufthansa targets kids
Children and families have risen to deserve a dedicated service from airlines — that is how Lufthansa sees it.
The German carrier now offers a dedicated check-in counter especially for children and family travellers at Suvarnabhumi airport.
Bangkok is the first airport in Asia-Pacific to offer this unique service.
Lufthansa’s family check-in service is another example of the airline’s focus on children and families, said Dirk Grossmann, Lufthansa general manager for Thailand and the Mekong region. Children are an important customer group for Lufthansa, he said.
In the past year the airline welcomed more than 750,000 children and adolescents on board.
The new service is designed to create a memorable flying experience for children from the moment they arrive at the airport.
At the family check-in counter, children can climb a few steps to watch the check-in procedure and receive their boarding pass and a special “best friend” boarding pass for their teddy or cuddly toy accompanying them on the flight.
“Prior to take-off our young passengers should have a memorable experience with Lufthansa,” said Mr Grossmann.
Children and their parents should be able to identify the family check-in area from a distance because of its distinct signage.
As they make their way to a runwaylike carpet towards the area, they will pass through an arch and be welcomed by the Lufthansa mascots Lu and Cosmo.
At the desks, Lufthansa service staff then issue family members with their boarding passes and accommodate their seating requests and any special needs.
Up in the air the airline offers fancy kids’ menus, presented in a child-friendly and colourful way.
Children and teens have the opportunity to join the free JetFriends club, which is part of the Miles & More frequent flyer programme.