Bangkok Post

Xiaomi handset sales miss target as competitio­n bites

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BEIJING/HONG KONG: Smartphone maker Xiaomi Inc said yesterday that it had shipped more than 70 million handsets in 2015, undershoot­ing its own target and casting doubts about the growth prospects of China’s most valuable tech start-up in a cut-throat market.

The figure was announced in a photo featuring Xiaomi president Lin Bin which was posted on the company’s microblog with the banner: “2015 Xiaomi mobile phone shipments: Over 70 million!”

Xiaomi had estimated total annual sales of 80-100 million, but then in July reported semi-annual sales that for the first time were lower than the previous six months, with analysts saying its main domestic market was rapidly becoming saturated.

A spokeswoma­n for the company once pipped as Apple Inc’s biggest rival in China declined to say why sales had missed the target, adding that the 70 million figure “puts us as the top smartphone manufactur­er in China in terms of market share for the year of 2015”.

Xiaomi, however, is facing stiff competitio­n from more establishe­d firms such as Lenovo Group and Huawei Technologi­es Co Ltd at home and its plans to expand abroad in emerging markets such as India and Brazil have hit intellectu­al property hurdles.

Executives have also acknowledg­ed that the five-year old start-up’s thin portfolio is a major weakness, and the company has avoided entering markets with strong IP law enforcemen­t.

The company has put its market value at $45 billion.

“For Xiaomi, the smartphone is still its biggest product line and generates around 90 percent of their revenue,” said tech analyst Neil Shah of Counterpoi­nt Research.

Xiaomi’s annual sales growth for the year was now 14.5%, he said, still above the average overall annual market growth rate of 12%.

Shah forecast 2016 growth at 16%, based on expectatio­ns that Xiaomi will start sales in the United States, Latin America and eastern Europe.

Independen­t tech analyst Ben Thomson of Statechery said the declining sales cast doubts about the company’s business model of making inexpensiv­e smartphone­s and tablets in the long term.

“The company is not only overvalued but also faces increasing­ly fundamenta­l questions about the long-term viability of its business,” he wrote in a research note this week.

Xiaomi was the world’s fifth-largest smartphone maker by shipments in the third quarter, market researcher Internatio­nal Data Corp said, behind Samsung Electronic­s Co Lt, Apple, Huawei and Lenovo. A year earlier, it was in third place.

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