Dell merger with EMC completes product portfolio
Dell Corporation Thailand has its sights set on becoming the central provider for end-toend solutions as it strives to help businesses thrive in the era of digital transformations.
The vision is in line with the formation of Dell Technologies, a merger of computertechnology company Dell Inc and datastorage specialist EMC Corporation, said Anothai Wettayakorn, vice-president at Dell EMC Indochina under Dell Asia.
Dell EMC will be the subbrand for the company’s enterprise products, while Dell will continue to provide computers.
“The merger will help Dell offer a complete portfolio of products, ranging from consumer market computer devices to software-defined storage and servers for enterprises,” said Mr Anothai.
“Given our strengths, we are ready to expand our market coverage.”
Dell has a strong presence in the server, networking and computer market. Its major customers are individual consumers and medium-sized enterprises in the government and education sectors.
EMC, meanwhile, has established a strong presence in storage, security, virtualisation, big data and cloud in the banking and telecom sectors.
“We expect to gain the leading server sales revenue market share in Thailand this year, up from second largest in 2016,” said Mr Anothai.
An industry source, who asked not to be named, said the acquisition of EMC enables Dell to tap into high-value IT projects, particularly in the storage market, which has individual projects worth over 40 million baht.
Mr Anothai said Dell Corporation Thailand has not be renamed due to legal hurdles.
He also said following the merger, Dell Thailand remains the largest revenue contributor to Indochina, and second largest for Southeast Asia, apart from Singapore.
Dell is determined to provide one-stop solutions in three focus areas to help businesses adjust to the digital world: cloudbased IT infrastructure solutions; mobile workforce support; and network security solutions to prevent cyberattacks.
Mr Anothai said the digital transformation will continue to stimulate demand for IT investment, especially spending on big data analytics, hybrid cloud, security, and migration from Windows XP to Windows 10 in corporate personal computers.