THE ‘GODDESS’ YI WAN KA: IVANKA TRUMP IS A HIT IN CHINA
When Wang Ge, a business school student, wakes up, she often asks herself, “What would Ivanka do?” That would be Ivanka Trump, the eldest daughter of US President Donald Trump, a woman Wang has never met but worships.
In the United States, Ivanka Trump has become a controversial figure, battling persistent questions about business conflicts and criticism for not doing more to moderate her father’s policies toward women.
But in China, she is widely adored. Her lavish lifestyle and business acumen resonate with many young professionals who are hungry for fame and fortune in a society that often equates material wealth with success.
Wang keeps photos of Ivanka Trump on her iPad. She counsels burned-out friends to read Trump’s self-help tips (“Find strength in others” and “Be an optimist”). And she models her day on Trump’s, waking at 6am to increase productivity and setting aside at least a half-hour to read.
“She’s pretty, she has her own career, she’s hardworking and she has a beautiful family,” said Wang, 26, a student at Cheung Kong Graduate School of Business in Beijing. “She inspires me.”
While Donald Trump has assailed China on issues such as trade and North Korea, Ivanka Trump has helped soften her father’s volcanic image.
She is called a “goddess” on social media. A video of her daughter singing in Chinese went viral, attracting tens of millions of viewers. Working mothers like her brand of have-it-all feminism, even if most lack her financial resources, and entrepreneurs have studied her speeches for clues on making successful pitches.
“A lot of people think Ivanka is the real president,” said Li Moya, 31, who runs an app for renting venue space in Beijing. “We think she has the brains, not her father.”
Young Chinese women working in sectors such as technology and finance seek to emulate Ivanka’s tenacity and confidence as they confront chauvinism and stereotypes in the workplace and in family life.
Many are also impressed by her decision to start her own fashion brand rather than simply focus on the family real estate business.
“She’s very independent,” said Wang Jiabao, 28, a reality television producer in Beijing. “She represents what we’re looking for — to marry into a decent family, to look good, and to also have your own career.”
Some also believe Ivanka Trump embodies Confucian values, pointing to her decision to convert to Judaism for her husband and her steadfast defence of her father, both seen as devotion to family.
In China’s stressed-out urban centres, her tips on leading a balanced life (“Don’t sleep with your BlackBerry next to your bed,” says one) have found a large audience. On messaging apps, young professionals trade translations of her self-help guides, while working mothers share her advice on carving out time for loved ones.
Chinese companies have also tried to profit, filing hundreds of trademark applications using Ivanka’s name — Yi Wan Ka in Chinese — on everything from shoes and spa treatments to plastic surgery and pottery.
Still, she has her critics. Some are sceptical of her father’s policies and disturbed by her decision to join his administration, in which she serves as assistant to the president. Others believe that as a child of privilege she is a poor role model for everyday Chinese people.
“She’s trying too hard and pretending too much,” said Shi Yixuan, 22, an administrative staff member at Peking University in Beijing.
But many women see recognisable Chinese attributes. “Underneath her image are very traditional values,” said Dai Linjia, a communications consultant. “Her family is almost like a dynasty.”
While her father has threatened a trade war with China and criticised Beijing’s activity in the South China Sea, Ivanka Trump and her husband, Jared Kushner, have embarked on a charm offensive.
It helps that her daughter, Arabella, speaks Chinese, which she began learning from her Chinese nanny. Ivanka Trump and Arabella attended a Lunar New Year festival at the Chinese embassy in Washington in February, an event broadcast on prime-time news in China.
Wang, the business school student, said she hoped Ivanka Trump could help improve China’s standing in the United States.
“She’s a very good role model,” she said. “I think she can help the two countries grow closer.”