Despite lifeguards Baywatch sinks
It was smooth sailing to the top spot at the box office for Pirates Of The Caribbean: Dead Men Tell No Tales, but the waters were choppier for the Dwayne Johnson comedy Baywatch. Studio estimates on Sunday say the fifth instalment of the Pirates Of The Caribbean
franchise commandeered US$62.2 million (2.13 billion baht) in its first three days in cinemas.
The Johnny Depp-starrer is projected to take in $76.6 million over the four-day holiday weekend.
It was the second-lowest domestic opening for the nearly $4 billion franchise, but the latest film, which cost a reported $230 million to produce, has massive international appeal. Its four-day global total is expected to hit $300 million.
Having the majority of profits come from international receipts is not worrying Walt Disney Studios.
“This is a trend that we’ve seen play out over the course of these films,” said Dave Hollis, executive vice-president of distribution for Disney. “Pirates is a huge spectacle film of the kind that international audiences continue to be drawn toward but the domestic response also shows that the audience for this film is clearly there.”
The R-rated Baywatch, meanwhile, is sinking like a rock. The critically derided update of the 1990s TV show earned only $18.1 million over the weekend against a nearly $70 million price tag. Including Thursday earnings, the film is projected to collect $26.6 million by the close of Memorial Day.
Even Guardians Of The Galaxy Vol. 2
did better in its fourth weekend. The space opera added $19.9 million to take second place ahead of Baywatch at the box office.
The Baywatch miss could be attributable to a couple of factors. Even with the star power of Johnson, R-rated Hollywood updates to family friendly television shows have a dubious track record, ComScore senior media analyst Paul Dergarabedian said.
Earlier this year, Dax Shepard’s R-rated update of CHiPs tanked, netting only $18.6 million domestically against a $25 million budget.
This month’s box office has also been tough on nearly every film except Guardians Of The Galaxy.
“Baywatch doesn’t stand alone as a casualty in this marketplace,” Dergarabedian said. “It’s joining a cadre of other films that have underperformed.”
Even the decently reviewed Alien: Covenant dropped an uncommonly steep 71% in its second weekend in cinemas to take fourth place with $10.5 million. The teen romance Everything, Everything rounded out the top five with $6.2 million.
“Hollywood needs June to save the box office world,” Dergarabedian said.
First up to that challenge:
Wonder Woman.