Lipsticks with playful appeal
The variety of textures and finishes, from enamel and lacquer to matt and satin, makes wearing lipstick fun. Playful appeal coupled with technological formulation make for an inventive tube released every month.
Following March’s launch of Dior Addict Lacquer Stick, Dior recently introduced a lip ink with an ephemeral tattoo effect and a kiss-proof no-transfer finish. The 10-hour longwearing Dior Addict Lip Tattoo sinks into the lips after application as water (50% of the formula) evaporates, leaving the colour and emollient agents as well as no-lipstick sensation.
Likewise, Lancome structured its Matte Shaker with a large proportion of volatile components that evaporate as soon as the product is applied. Inspired by foundation, the liquid formula features Ultra Thin Film (UTF) technology that makes it twice as thin as a conventional lipstick while creating a second-skin texture. Shaking the bottle inspired by a cocktail shaker is the fun part besides applying Matte Shaker’s different shades for duo, ombre, gradient and multi-colour effects.
Laneige encourages women to play and create a new shade by layering a yellow or grey over 28 other shades from the Silk Intense Lipstick collection. Mixing the grey with red for instance gives a burgundy whereas yellow on top of red results in a coral. Ultra-micronised pigments gives the lipstick its vivid colour whereas the fabric-like texture, evoking fine cotton flannel, closely adheres to the lips.
Givenchy Rouge Interdit collection includes a marbled limited edition combining two shades: the red No.13 and black Noir Révélateur. Containing moisturising black rose oil, Rouge Révélateur reacts to the pH of the lips, adapting to every skin type, with the black shade adding depth and darkening the red to a deep crimson. The sleek packaging is designed with a ribbon to pull out the satin-finished lipstick.
From Laura Mercier’s summer 2017 collection, Lacquer Up Acrylick Lip Varnish is playfully presented in a leopard-print tube, with the liquid formula providing vibrant creamy colours and a patent leather wet shine.