TCEB eyes Indians for Mice push
The Thailand Convention and Exhibition Bureau (TCEB) is targeting Indian travellers in the high-end meeting, incentives, conference and exhibitions (Mice) segment.
Nooch Homrossukhon, director of the meetings and incentives department, said the meetings and incentives sector is a major contributor to the Mice industry, delivering about 40% of its total revenue.
During the 2016 fiscal year, Thailand welcomed 1.27 million Mice travellers, who injected 103 billion baht into the economy. The meetings and incentives sector accounted for 522,039 travellers and generated revenue of 39.7 billion baht.
The bureau staged its “India In-depth, Incentive & Meeting Exchange 2017” expo recently in Bangkok. The event was aimed at luring business travellers from India, which on average contribute more than 90,000 travellers and 8 billion baht to the Thai Mice industry.
India is Thailand’s second-largest source of travellers after China, Ms Nooch said.
Thailand has opportunities to attract Mice visitors from India, who are often repeat travellers and are likely to be interested in high-end services, she said.
Representatives of leading multinational companies in industries like health and wellness, biotech, automotive, and banking and finance shared their insights at the expo to help identify and co-create sales and marketing strategies tailored to India’s Mice market.
Some 41 Indian Mice agents travelled to Chiang Mai during July 1-4 to familiarise themselves with the major attractions of the country’s northern province, said Ms Nooch.